MIA COTTON HARLOCK / Oakland, CA / 415.297.7147 / miaharlock@gmail.com
Copywriter. Editor. Content Strategist. Copy Manager. projects include: advertising, branding, web, e-commerce, email marketing (desktop and mobile), social, scripts, blogs, SEO, SEM; print ads, windows, signage, packaging, product launches, sales tools, presentations and pitches.
FREELANCE COPYWRITER
Copywriter & Editor 10/2007 – Present
• Square – Copywriter and editor (financial services)
• Caviar – Copywriter and editor (food delivery)
• MasterClass – Copywriter (online education)
• Airbnb – Copywriter, editor and proofreader (home-stay online marketplace)
• Levi's®, San Francisco – Copywriter, editor and proofreader (global brand retail)
• Restoration Hardware, Corte Madera – Editor for RH and RH Baby & Child (retail)
• USF, San Francisco – Copywriter and SEO for professor biographies (education)
• Sephora, San Francisco – Copywriter (consumer product goods/beauty)
• Landor, San Francisco – Copywriter for Waste Management (services)
• Tres Agaves Tequila, Oakland - Copywriting (consumer product goods)
• BET/MTV/Kaiser, San Francisco – Copywriter (health care)
• Femme Arsenal Cosmetics, New York – Copywriter (consumer product goods)
• Listen Marketing, London – Copywriter (technology)
• Quintessentially Gifts, London – Copywriter (fashion/lifestyle)
• Hamilton Bradshaw, London – Copywriter & SEO (financial)
• 4 Leafs, Amsterdam - Copy strategy, copywriting and SEO (fashion)
LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager 4/2013 – 4/2016
QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial 4/2010 - 12/2010
Senior Copywriter & Marketing Manager 12/2008 – 4/2010
Job responsibilities as Senior Copywriter & Marketing Manager at Quintessentially Gifts:
TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter 9/2006 – 6/2007
W MAGAZINE, Fairchild Publications & Alex White (Stylist), New York
Editorial Assistant 10/2001 – 7/2004
VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor 11/1999 – 10/2000
FREELANCE JOURNALIST, New York 6/1999 – 2/2002
Education
Digital Skills
References available upon request.
Copywriter. Editor. Content Strategist. Copy Manager. projects include: advertising, branding, web, e-commerce, email marketing (desktop and mobile), social, scripts, blogs, SEO, SEM; print ads, windows, signage, packaging, product launches, sales tools, presentations and pitches.
FREELANCE COPYWRITER
Copywriter & Editor 10/2007 – Present
• Square – Copywriter and editor (financial services)
• Caviar – Copywriter and editor (food delivery)
• MasterClass – Copywriter (online education)
• Airbnb – Copywriter, editor and proofreader (home-stay online marketplace)
• Levi's®, San Francisco – Copywriter, editor and proofreader (global brand retail)
• Restoration Hardware, Corte Madera – Editor for RH and RH Baby & Child (retail)
• USF, San Francisco – Copywriter and SEO for professor biographies (education)
• Sephora, San Francisco – Copywriter (consumer product goods/beauty)
• Landor, San Francisco – Copywriter for Waste Management (services)
• Tres Agaves Tequila, Oakland - Copywriting (consumer product goods)
• BET/MTV/Kaiser, San Francisco – Copywriter (health care)
• Femme Arsenal Cosmetics, New York – Copywriter (consumer product goods)
• Listen Marketing, London – Copywriter (technology)
• Quintessentially Gifts, London – Copywriter (fashion/lifestyle)
• Hamilton Bradshaw, London – Copywriter & SEO (financial)
• 4 Leafs, Amsterdam - Copy strategy, copywriting and SEO (fashion)
LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager 4/2013 – 4/2016
- Oversaw the creation of original, engaging, informative copy for the Levi’s brand, with the intention of increasing product sales and consumer awareness across the globe.
- Worked on an extensive range of copy for various global channels and output mediums: retail and wholesale windows, signage and product guides; e-commerce and CRM/email; product/collection launches and packaging; seasonal sales tools; print, digital and radio advertising; print mailers, video scripts, engagement marketing and special projects.
- Copywriter, editor and proofreader for the following Levi’s collections: Levi’s Red Tab, Levi’s Orange Tab, Levi’s Commuter, Levi’s Made & Crafted, Levi’s Vintage Clothing, Levi’s Made of Progress, Line 8.
- Worked alongside creative and marketing team leads on seasonal campaign strategy and to further establish Levi’s brand tone.
- Worked closely with Levi’s Creative Director, Art Directors, Project Managers—and a team of full-time and freelance copywriters, editors and proofreaders—to satisfy anywhere from 10-25 brief requests at any given time.
QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial 4/2010 - 12/2010
Senior Copywriter & Marketing Manager 12/2008 – 4/2010
- Managed the creation and editing of copy for Quintessentially’s 55 global offices and 27 sister companies (with exception of the Asia Pacific region). Copy included: website, e-marketing, e-commerce, blogs, invitations, marketing and sales collateral, business proposals, presentations, online and print advertising.
- Produced editorial templates and training manuals for Quintessentially’s global employees.
- Oversaw the production/commission of editorial content for Quintessentially’s weekly email newsletter (sent to a database of 350,000 recipients worldwide).
- Copy creation for Quintessentially's white-label email newsletters and co-branded marketing collateral for partners including: American Express, British Airways, Jaguar.
- Managing Editor of Insider, Quintessentially’s online luxury lifestyle blog, updated daily with reviews of the following: the arts, restaurants, hotels, technology, theater, fashion, design, spas, events and cultural events.
Job responsibilities as Senior Copywriter & Marketing Manager at Quintessentially Gifts:
- Copywriter, Editor & Marketing Manager responsible for the following: web copy, SEO, SEM; annual marketing plan, market/competitive research, forecasting, budgeting, ROI reporting, web analytics; building and maintaining supplier relationships with designer brands such as Louis Vuitton, Burberry, Hermes, Fendi and Cartier.
TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter 9/2006 – 6/2007
- Marketing/ad copy strategy and creation: collateral, web, e-marketing, blogging
- SEO, SEM and web analytics to successfully track visitor behavior and increase ROI
- Social media and viral marketing
- Created annual marketing plan: budgets, forecasting, actions, reporting, analytics
- Worked in conjunction with Facebook and Microsoft
W MAGAZINE, Fairchild Publications & Alex White (Stylist), New York
Editorial Assistant 10/2001 – 7/2004
- Wrote clothing and accessory descriptions for W Magazine’s fashion shoots
- Worked with W's Fashion Director, Alex White, to produce editorial for W Magazine and advertising campaigns for clients including: Burberry, Donna Karan, and David Yurman
- Trend forecasting, research and sourcing ready-to-wear and accessory collections for: Louis Vuitton, Donna Karan, Burberry, Earl Jeans, Aldo Shoes. Market and historical research and vintage/archive scouting in New York, London, San Francisco, Paris and Los Angeles
VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor 11/1999 – 10/2000
- Editing all copy related to: the arts, politics, architecture, design, events, food and lifestyle
- Production coordinator for photo shoots: budgets, scheduling, travel, payment schedules as well as final edit of any accompanying written content
- Historical research for feature articles by Hamish Bowles, European/Lifestyle Editor
FREELANCE JOURNALIST, New York 6/1999 – 2/2002
- Commissioned to write reviews of books, film, fashion and design for the following publications: New York Magazine, Jalouse, Time Out New York, The Face
Education
- University College London - Masters in Film Theory, September, 2005
- Tisch, New York University – Bachelor of Arts in Dramatic Writing, June, 1998
- Chartered Institute of Marketing, London, 2006
Digital Skills
- Content Management: Hybris, SharePoint, WordPress
- SEM: Google AdWords, Facebook Ads, Yahoo!
- Social Media: Facebook, Twitter, YouTube, Instagram, Pinterest, Blogging
- Microsoft Office: Word, Excel, PowerPoint, Outlook
- Email Marketing: Constant Contact, MailChimp
- Metrics Analysis: Google Analytics, Web Trends, Site Stats, Listen Marketing
- E-Commerce: Systemcore, Shopify
- Project Management: Basecamp, Microsoft Project
References available upon request.
