MIA COTTON HARLOCK / COPYWRITER & EDITOR
  • Levi's
  • Caviar
  • Square
  • Lifestyle / Fashion
  • Technology
  • CPG
  • Healthcare
  • Financial
  • Mia's Resume
MIA COTTON HARLOCK / Oakland, CA / 415.297.7147 / miaharlock@gmail.com

Copywriter. Editor. Content Strategist. Copy Manager. projects include: advertising, branding, web, ​e-commerce, email marketing (desktop and mobile), social, scripts, blogs, SEO, SEM; print ads, windows, signage, packaging, product launches, sales tools, presentations and pitches. 
 
FREELANCE COPYWRITER 
Copywriter & Editor   10/2007 – Present

•    Square – Copywriter and editor (financial services)
•    Caviar – Copywriter and editor (food delivery)
•    MasterClass – Copywriter (online education)
•    Airbnb – Copywriter, editor and proofreader (home-stay online marketplace)
•    Levi's®, San Francisco – Copywriter, editor and proofreader (global brand retail)
•    Restoration Hardware, Corte Madera – Editor for RH and RH Baby & Child (retail)
•    USF, San Francisco – Copywriter and SEO for professor biographies (education)
•    Sephora, San Francisco – Copywriter (consumer product goods/beauty)
•    Landor, San Francisco – Copywriter for Waste Management (services)
•    Tres Agaves Tequila, Oakland - Copywriting (consumer product goods)
•    BET/MTV/Kaiser, San Francisco – Copywriter (health care)
•    Femme Arsenal Cosmetics, New York – Copywriter (consumer product goods)
•    Listen Marketing, London – Copywriter (technology)
•    Quintessentially Gifts, London – Copywriter (fashion/lifestyle)
•    Hamilton Bradshaw, London – Copywriter & SEO (financial)
•    4 Leafs, Amsterdam - Copy strategy, copywriting and SEO (fashion)

LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager   4/2013 – 4/2016
  • Oversaw the creation of original, engaging, informative copy for the Levi’s brand, with the intention of increasing product sales and consumer awareness across the globe.
  • Worked on an extensive range of copy for various global channels and output mediums: retail and wholesale windows, signage and product guides; e-commerce and CRM/email; product/collection launches and packaging; seasonal sales tools; print, digital and radio advertising; print mailers, video scripts, engagement marketing and special projects.
  • Copywriter, editor and proofreader for the following Levi’s collections: Levi’s Red Tab, Levi’s Orange Tab, Levi’s Commuter, Levi’s Made & Crafted, Levi’s Vintage Clothing, Levi’s Made of Progress, Line 8.
  • Worked alongside creative and marketing team leads on seasonal campaign strategy and to further establish Levi’s brand tone.
  • Worked closely with Levi’s Creative Director, Art Directors, Project Managers—and a team of full-time and freelance copywriters, editors and proofreaders—to satisfy anywhere from 10-25 brief requests at any given time.
 
QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial   4/2010 - 12/2010
Senior Copywriter & Marketing Manager   12/2008 – 4/2010
  • Managed the creation and editing of copy for Quintessentially’s 55 global offices and 27 sister companies (with exception of the Asia Pacific region). Copy included: website, e-marketing, e-commerce, blogs, invitations, marketing and sales collateral, business proposals, presentations, online and print advertising.
  • Produced editorial templates and training manuals for Quintessentially’s global employees.
  • Oversaw the production/commission of editorial content for Quintessentially’s weekly email newsletter (sent to a database of 350,000 recipients worldwide).
  • Copy creation for Quintessentially's white-label email newsletters and co-branded marketing collateral for partners including: American Express, British Airways, Jaguar.
  • Managing Editor of Insider, Quintessentially’s online luxury lifestyle blog, updated daily with reviews of the following: the arts, restaurants, hotels, technology, theater, fashion, design, spas, events and cultural events.
 
Job responsibilities as Senior Copywriter & Marketing Manager at Quintessentially Gifts:
  • Copywriter, Editor & Marketing Manager responsible for the following: web copy, SEO, SEM; annual marketing plan, market/competitive research, forecasting, budgeting, ROI reporting, web analytics; building and maintaining supplier relationships with designer brands such as Louis Vuitton, Burberry, Hermes, Fendi and Cartier.
 
TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter   9/2006 – 6/2007
  • Marketing/ad copy strategy and creation: collateral, web, e-marketing, blogging
  • SEO, SEM and web analytics to successfully track visitor behavior and increase ROI
  • Social media and viral marketing
  • Created annual marketing plan: budgets, forecasting, actions, reporting, analytics
  • Worked in conjunction with Facebook and Microsoft
 
W MAGAZINE, Fairchild Publications & Alex White (Stylist), New York
Editorial Assistant   10/2001 – 7/2004
  • Wrote clothing and accessory descriptions for W Magazine’s fashion shoots
  • Worked with W's Fashion Director, Alex White, to produce editorial for W Magazine and advertising campaigns for clients including: Burberry, Donna Karan, and David Yurman
  • Trend forecasting, research and sourcing ready-to-wear and accessory collections for: Louis Vuitton, Donna Karan, Burberry, Earl Jeans, Aldo Shoes. Market and historical research and vintage/archive scouting in New York, London, San Francisco, Paris and Los Angeles

VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor   11/1999 – 10/2000
  • Editing all copy related to: the arts, politics, architecture, design, events, food and lifestyle
  • Production coordinator for photo shoots: budgets, scheduling, travel, payment schedules as well as final edit of any accompanying written content
  • Historical research for feature articles by Hamish Bowles, European/Lifestyle Editor
 
FREELANCE JOURNALIST, New York   6/1999 – 2/2002
  • Commissioned to write reviews of books, film, fashion and design for the following publications: New York Magazine, Jalouse, Time Out New York, The Face
 
Education
  • University College London - Masters in Film Theory, September, 2005
  • Tisch, New York University – Bachelor of Arts in Dramatic Writing, June, 1998
  • Chartered Institute of Marketing, London, 2006
 
Digital Skills
  • Content Management: Hybris, SharePoint, WordPress
  • SEM: Google AdWords, Facebook Ads, Yahoo!
  • Social Media: Facebook, Twitter, YouTube, Instagram, Pinterest, Blogging
  • Microsoft Office: Word, Excel, PowerPoint, Outlook
  • Email Marketing: Constant Contact, MailChimp
  • Metrics Analysis: Google Analytics, Web Trends, Site Stats, Listen Marketing
  • E-Commerce: Systemcore, Shopify
  • Project Management: Basecamp, Microsoft Project
 
                                                                                                                     References available upon request.

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