MIA COTTON HARLOCK / Oakland, CA / miaharlock@gmail.com
Senior Copywriter / Content Strategist / Copy Manager / Editor
Ad & Marketing Copy. Social. Web. Email Marketing. E-Commerce. Direct Response. Product Launches. UX / UI. SEO / SEM.
Sales Tools. Audio Scripts. Dynamic Ads. Windows / In-store. Packaging.
FREELANCE COPYWRITER Senior Copywriter & Editor / 10/2007 – Present
SXM MEDIA / PANDORA, Oakland
Senior Copywriter, 3/2018 – 3/2022
LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager 4/2013 – 4/2016
QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial 4/2010 - 12/2010
Senior Copywriter & Marketing Manager 12/2008 – 4/2010
TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter 9/2006 – 6/2007
W MAGAZINE, Fairchild Publishing, New York
Assistant Editor, 1/2000 – 8/2004
VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor 11/1999 – 10/2000
FREELANCE JOURNALIST, New York 6/1999 – 2/2002
For samples of my work, please visit miacottonharlock.com
Senior Copywriter / Content Strategist / Copy Manager / Editor
Ad & Marketing Copy. Social. Web. Email Marketing. E-Commerce. Direct Response. Product Launches. UX / UI. SEO / SEM.
Sales Tools. Audio Scripts. Dynamic Ads. Windows / In-store. Packaging.
FREELANCE COPYWRITER Senior Copywriter & Editor / 10/2007 – Present
- Spotify, Remote – Product launch copy (music streaming)
- Caviar, San Francisco – Email, social, in-app messaging (food delivery)
- Square, San Francisco – Email, social, in-app messaging (fintech)
- MasterClass, San Francisco – Email, web, social (online learning)
- Airbnb, San Francisco – Copy for launch of experiences (homestay marketplace)
- Restoration Hardware, Corte Madera – Editing product copy (home furnishings)
- USF, San Francisco – Writing professor biographies / SEO (education)
- Sephora, San Francisco – Product copy (CPG / beauty)
- Landor, San Francisco – Branding copy for Waste Management
- Tres Agaves Tequila, Oakland – Print & digital marketing copy (CPG / alcohol)
- BET/MTV/Kaiser, San Francisco – Microsite content to raise HIV awareness (health care)
- Listen Marketing, London – Website copy and marketing collateral (technology)
- Quintessentially, London – Copy for city-guide blog & style guides (global luxury concierge)
- Hamilton Bradshaw, London – Web content & SEO (financial)
SXM MEDIA / PANDORA, Oakland
Senior Copywriter, 3/2018 – 3/2022
- Crafted hundreds of audio ad scripts for over 75 household-name goods & services
- Worked alongside my Studio Resonate colleagues to evolve Pandora ads into a more engaging, entertaining, and hopefully less irritating experience for listeners
- Pitched & presented campaign concepts and scripts to top-tier clients
- As Studio Resonate is a leader in audio-ad innovation, I had the good fortune of working on pioneering products like dynamic ads, 3D audio, and voice ads
- Wrote direct response copy for the Pandora brand to market their various subscription tiers
LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager 4/2013 – 4/2016
- Oversaw the creation of copy for the Levi’s brand with the aim of increasing product sales & consumer awareness across the globe
- Managed a team of full-time & freelance writers
- Worked on a range of copy for Levi’s global: campaign launches, retail signage / windows & product guides, email marketing, packaging, sales tools, social, video scripts, engagement marketing, special projects.
- Copywriter & editor for the following Levi’s collections: Levi’s Red Tab, Levi’s Commuter, Levi’s Made & Crafted, Levi’s Vintage Clothing, Levi’s Made of Progress, Line 8.
QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial 4/2010 - 12/2010
Senior Copywriter & Marketing Manager 12/2008 – 4/2010
- Managed the creation & editing of copy for Quintessentially’s 55 global offices and 27 sister companies (with the exception of Asia Pacific). Copy included: web, emails, e-commerce, blogs, marketing & sales collateral, proposals, presentations, online & print advertising.
- Oversaw the production/commission of editorial content for Quintessentially’s weekly email newsletter sent to a database of over 300k recipients worldwide.
- Copy creation for Quintessentially's white-label newsletters & co-branded marketing collateral for American Express, British Airways, Jaguar.
- Managing Editor of Insider, Quintessentially’s online luxury lifestyle blog, updated daily with reviews of: the arts, restaurants, hotels, tech, theater, fashion, design, events & cultural happenings
TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter 9/2006 – 6/2007
- Marketing / ad copy (strategy and creation); web, social, SEO / SEM, analytics; sales materials
W MAGAZINE, Fairchild Publishing, New York
Assistant Editor, 1/2000 – 8/2004
- Worked with W's Fashion Director, Alex White, to produce editorial for W Magazine and ad campaigns for clients including: Burberry, Donna Karan, and David Yurman
- Trend forecasting, research, and sourcing ready-to-wear & accessory collections for: Louis Vuitton, Donna Karan, Burberry, Earl Jeans, Aldo Shoes. Market / historical research and vintage/archive scouting in New York, London, San Francisco, Paris, and Los Angeles
VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor 11/1999 – 10/2000
- Editing copy related to: the arts, politics, architecture, design, events, food & lifestyle
- Production coordinator for photo shoots: budgets, scheduling, travel, payment schedules, edits of any accompanying written content
- Historical research for feature articles by Hamish Bowles, European/Lifestyle Editor
FREELANCE JOURNALIST, New York 6/1999 – 2/2002
- Reviewed books, film, fashion, and design for the following: New York Magazine, Jalouse, Time Out New York, The Face
- University College London - MA in Film Theory – September, 2005
- Tisch, New York University – Bachelor of Arts, Dramatic Writing – June, 1998
For samples of my work, please visit miacottonharlock.com