MIA COTTON HARLOCK / Oakland, CA / [email protected] 
Senior Copywriter / Content Strategist / Copy Manager / Editor

Ad & Marketing Copy. Social. Web. Email Marketing. E-Commerce. Direct Response. Product Launches. UX / UI.  SEO / SEM.
​Sales Tools. Audio Scripts. Dynamic Ads. Windows / In-store. Packaging. 

FREELANCE COPYWRITER Senior Copywriter & Editor / 10/2007 – Present

• Spotify, Remote – Product launch copy (music streaming)
• Caviar, San Francisco – Email, social, in-app messaging (food delivery)
• Square, San Francisco – Email, social, in-app messaging (fintech)
• MasterClass, San Francisco – Email, web, social (online learning)
• Airbnb, San Francisco – Copy for launch of experiences (homestay marketplace)
• Restoration Hardware, Corte Madera – Editing product copy (home furnishings)
• USF, San Francisco – Writing professor biographies / SEO (education)
• Sephora, San Francisco – Product copy (CPG / beauty)
• Landor, San Francisco – Branding copy for Waste Management
• Tres Agaves Tequila, Oakland – Print & digital marketing copy (CPG / alcohol)
• BET/MTV/Kaiser, San Francisco – Microsite content to raise HIV awareness (health care)
• Listen Marketing, London – Website copy and marketing collateral (technology)
• Quintessentially, London – Copy for city-guide blog & style guides (global luxury concierge)
• Hamilton Bradshaw, London – Web content & SEO (financial)

SXM MEDIA / PANDORA, Oakland
Senior Copywriter, 3/2018 – 3/2022

• Crafted hundreds of audio ad scripts for over 75 household-name goods & services
• Worked alongside my Studio Resonate colleagues to evolve Pandora ads into a more engaging, entertaining, and hopefully less irritating experience for listeners
• Pitched & presented campaign concepts and scripts to top-tier clients
• As Studio Resonate is a leader in audio-ad innovation, I had the good fortune of working on pioneering products like dynamic ads, 3D audio, and voice ads
• Wrote direct response copy for the Pandora brand to market their various subscription tiers

LEVI STRAUSS & CO. (LEVI’S), San Francisco
Senior Copywriter & Global Copy Manager 4/2013 – 4/2016

• Oversaw the creation of copy for the Levi’s brand with the aim of increasing product sales & consumer awareness across the globe
• Managed a team of full-time & freelance writers
• Worked on a range of copy for Levi’s global: campaign launches, retail signage / windows & product guides, email marketing, packaging, sales tools, social, video scripts, engagement marketing, special projects.
• Copywriter & editor for the following Levi’s collections: Levi’s Red Tab, Levi’s Commuter, Levi’s Made & Crafted, Levi’s Vintage Clothing, Levi’s Made of Progress, Line 8.

QUINTESSENTIALLY (Global Luxury Group), London
Head of Global Editorial 4/2010 - 12/2010
Senior Copywriter & Marketing Manager 12/2008 – 4/2010

• Managed the creation & editing of copy for Quintessentially’s 55 global offices and 27 sister companies (with the exception of Asia Pacific). Copy included: web, emails, e-commerce, blogs, marketing & sales collateral, proposals, presentations, online & print advertising.
• Oversaw the production/commission of editorial content for Quintessentially’s weekly email newsletter sent to a database of over 300k recipients worldwide.
• Copy creation for Quintessentially's white-label newsletters & co-branded marketing collateral for American Express, British Airways, Jaguar.
• Managing Editor of Insider, Quintessentially’s online luxury lifestyle blog, updated daily with reviews of: the arts, restaurants, hotels, tech, theater, fashion, design, events & cultural happenings

TECHLIGHTENMENT, London
Marketing Manager & Senior Copywriter 9/2006 – 6/2007

• Marketing / ad copy (strategy and creation); web, social, SEO / SEM, analytics; sales materials

​W MAGAZINE, Fairchild Publishing, New York
Assistant Editor, 1/2000 – 8/2004

• Worked with W's Fashion Director, Alex White, to produce editorial for W Magazine and ad campaigns for clients including: Burberry, Donna Karan, and David Yurman
• Trend forecasting, research, and sourcing ready-to-wear & accessory collections for: Louis Vuitton, Donna Karan, Burberry, Earl Jeans, Aldo Shoes. Market / historical research and vintage/archive scouting in New York, London, San Francisco, Paris, and Los Angeles

VOGUE MAGAZINE, Conde Nast Publishing, New York
Assistant Arts Editor & Assistant European Editor 11/1999 – 10/2000

• Editing copy related to: the arts, politics, architecture, design, events, food & lifestyle
• Production coordinator for photo shoots: budgets, scheduling, travel, payment schedules, edits of any accompanying written content
• Historical research for feature articles by Hamish Bowles, European/Lifestyle Editor

FREELANCE JOURNALIST, New York 6/1999 – 2/2002

• Reviewed books, film, fashion, and design for the following: New York Magazine, Jalouse, Time Out New York, The Face

Education

• University College London - MA in Film Theory – September, 2005
• Tisch, New York University – Bachelor of Arts, Dramatic Writing – June, 1998

 
                                                                                 For samples of my work, please visit miacottonharlock.com